Privacy Policy

This Privacy Policy describes and governs the manner in which Radical Tea Towel collects, uses, maintains and discloses information collected from users (each, a "User") of the website ("Site"). This privacy policy applies to the Site and all products and services offered by Radical Tea Towel.

This policy intends to comply fully with the requirements of the European Union's GDPR legislation. We view the secure, appropriate and legal use of personal data as paramount to our business.

Personal identification information

We may collect personal identification information from Users in a variety of ways, including, but not limited to, when Users visit our site, register on the site, place an order, subscribe to the newsletter and in connection with other activities, services, features or resources we make available on our Site. Users may be asked for, as appropriate, name, email address, mailing address, phone number, credit card information.

There are multiple reasons for collecting this data, which are essential for offering the service we provide. These are described further in the 'How we use collected information' section below.

Primarily, we collect personal information in order to respond to a User's request to join our email newsletter, and to enable us to fulfil a purchase order. If a User enters their email address in a pop-up newsletter email collection box, then we add that email to our newsletter as made clear to the User when entering their email. On the checkout page, we also offer Users an opt-in checkbox for allowing their email to be added to the email list.

For a User making a purchase, we require User data including their email address and physical address in order to process the User's order. For example, we may need to contact a User regarding a problem with their order, and do so via email which is the most efficient method. Names and addresses are required in order to confirm payment validity and to deliver a physical order.

Users may, however, visit our Site anonymously.

We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities such as making an order.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers used and other similar information.

The reason for collecting this data is in order to gather information about how Users interact with our Site, in order that we can make improvements to our service. This is described further below.

Web browser cookies

Our Site may use "cookies" to enhance User experience. A User's web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Specifically, this enables a User's shopping basket to be remembered across multiple visits, so that they can depart the site and return later to complete a purchase. It also allows us to collect data about how Users use our Site, for example, what products are viewed and the path that Users take towards the checkout page. This data is collected in aggregate using Google Analytics and BigCommerce (the ecommerce platform on which our Site is built), and is collected anonymously i.e. individuals are not identifiable to us. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

How we use collected information

Radical Tea Towel collects and uses Users' personal information for the following purposes:

  • To improve customer service
    Your information helps us to more effectively respond to customer service requests and support needs e.g. emailing a User about their order.
  • To personalise user experience
    We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
  • To improve our Site
    We continually strive to improve our website offerings based on the information and feedback we receive from Users.
  • To process transactions
    We may use the information Users provide about themselves when placing an order only to provide service to that order. We do not share this information with outside parties except to the extent necessary to provide the service.
  • To administer a content, promotion, survey or other Site feature
    To send Users information they agreed to receive about topics we think will be of interest to them. For example, sometimes we run giveaways or quizzes which aim to collect Users' email address for subscribing to our email newsletter, with the Users' knowledge and consent.
  • To send periodic emails
    The email address Users provide for order processing, will only be used to send them information and updates pertaining to their order. It may also be used to respond to their inquiries, and/or other requests or questions. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or User may contact us via our Site.
  • For future advert targeting
    Facebook are able to track Users visit to our Site using the 'Facebook Pixel'. This data may then be used in future for us to provide more appropriate advertisements to Users using social media platforms. This data is anonymous to us and any link between behaviour and specific individuals is held only by Facebook. 

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures. Our Site is also in compliance with PCI vulnerability standards in order to create as secure of an environment as possible for Users.

We use a trusted e-commerce platform called BigCommerce Ltd to host and manage our website, and store data. Credit card information is however stored separately on the Stripe payment gateway, also an established and secure company.

Anonymous data is also collected by Google Analytics and Facebook, for the purposes of recording and improving website usage, and for future advertising targeting.

Third party companies used to store User data - including Google, Facebook, Mailchimp and BigCommerce - have all undergone recent Privacy and software updates in order to store User data securely.

Our fulfilment partners, Eirios Fulfilment, have software that processes User data in order to fulfil orders, and have assured us that their processes and security are GDPR-compliant.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website's own terms and policies.

Changes to this privacy policy

Radical Tea Towel has the discretion to update this privacy policy at any time. When we do, revise the updated date at the bottom of this page. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By using this Site, you signify your acceptance of this policy and terms of service. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes. We also request additional consent to this policy and our terms when making a purchase on our Site.

Users can unsubscribe from our email newsletter at any time by clicking here.

In order to request deletion of all personal data that we hold on an individual, a User need simply contact us using the email address below.

Contacting us

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Radical Tea Towel

Radical Tea Towel, Court Farm Buildings, Llanover, Abergavenny, NP7 9HY

+44 (0)333 567 7000