William Morris Willow Bough apron

This apron is inspired by William Morris's iconic 'Willow Bough' textile design. Inspired by walks in the countryside, Willow Bough was one of William Morris' most successful early designs. 

Here, we’ve paired it with a quotation from Morris' 1881 address to potters entitled Art and the Beauty of the Earth, in a perfect marriage of his two passions: art and activism. Like present-day environmental activists, he appealed for the preservation of natural beauty and decent surroundings and against the wilful destruction of the natural world. 

His environmentalism wasn’t his only activism however – as well as being known as the 19th century's most celebrated textile designer, responsible for the some of the most recognisable textile patterns from the century, Morris was also an ardent socialist, a radical who refused to follow the consensus. Disillusioned by the Victorian era's focus on dehumanising industrial systems that produced poor-quality, 'unnatural' objects, Morris championed a principle of handmade production, establishing the British Arts and Crafts Movement. His increasing awareness of the deep divisions in contemporary society led him to turn to socialism, and in 1884 he helped set up a new group called the Socialist League, making frequent street-corner speeches and using his fame and artwork to further these objectives.